Senior Director, Growth Marketing

We are seeking a Senior Director of Growth Marketing to lead and scale Spring Health's Growth Marketing function. This senior leader will oversee the Member Engagement Strategy team (vertical marketers working with our largest customers to drive engagement) and our channel strategies. This role will define the strategy, structure, and operating model to maximize Spring's reach and effectiveness in serving members and customers.
This is a full-time position based in NYC. The role operates under a hybrid model, with three days per week in our HQ at 60 Madison Ave office required.
The ideal candidate is both a strategic builder and an operational leader: capable of architecting growth strategies, aligning cross-functional stakeholders, and managing a high-performing team. They will bring a data-driven mindset, proven experience leading multi-disciplinary marketing functions, and a track record of delivering measurable business outcomes.
What you'll do:
* Leadership & Strategy
* Lead and scale the Member Engagement Strategy and Channel Marketing teams, setting vision, priorities, and goals.
* Define the operating model for driving member growth and establish a culture of experimentation, rigor and accountability.
* Partner cross-functionally with Sales, Customer Success, Product, and BI to ensure alignment on member engagement and revenue goals
* Drive performance against Spring's core growth KPIs.
* Member Engagement Strategy (Vertical Marketing)
* Build and execute vertical-specific engagement strategies, ensuring Spring's marketing resonates with customer priorities.
* Focus the member engagement strategy team on the highest opportunities that drive member enrollment, activation and retention across our book and among customers with dedicated marketing support.
* Act as the strategic marketing partner to senior Sales and Customer Success leaders.
* Channel Marketing
* Own Spring's channel strategy across lifecycle marketing, print, mail, performance marketing and events.
* Ensure channels are optimized for scale, reliability, and measurable ROI.
* Drive innovation by testing new formats, tools, and workflows that expand Spring's reach and impact.
What Success Looks Like
* Quarterly member acquisition and revenue targets are consistently met or exceeded.
* Funnel conversion improves across enrollment through retention.
* The Member Growth team functions as a high-performing, metrics-driven engagement engine.
* A strong, predictable operating rhythm exists between Member Growth, Product, Sales, and CS-producing durable, scalable revenue outcomes.
What you'll bring:
* Proven growth leadership: 10+ years of progressive marketing experience, including at least 5 years leading multi-disciplinary growth or engagement teams.
* Strategic and operational range: Ability to set vision while also driving execution in complex, cross-functional environments.
* Performance Marketing Transformation: Demonstrated experience establishing and scaling performance marketing best practices, evolving a scrappy function into a highly performant, predictable, and efficient growth engine.
* P&L Ownership & Growth Economics: Proven ability to manage large marketing budgets, drive channel strategy, and optimize investment based on LTV:CAC and ROI targets.
* Data-driven decision-making: Comfort with funnel analytics, growth KPIs, and marketing technology platforms.
* Lifecycle and channel expertise: Deep understanding of lifecycle marketing, channel optimization (email, SMS, paid, events), and experimentation frameworks.
* Enterprise engagement experience: Track record of partnering with large, complex customers to drive adoption, retention, and revenue expansion.
* Team builder and coach: History of developing high-performing teams and scaling organizations through strong leadership, clarity, and accountability.
* Healthcare/tech background a plus: Experience in healthcare, benefits, or other regulated industries is highly valued but not required.
* Passion for mental health and commitment to Spring Health's mission.
The target base salary range for this position is $199,090 - $248,860 and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.
Benefits provided by Spring Health:
Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.
* Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
* Employer sponsored 401(k) match of up to 2% for retirement planning
* A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
* We offer competitive paid time off policies including vacation, sick leave and company holidays.
* At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
* Access to Noom, a weight management program-based in psychology, that's tailored to your unique needs and goals.
* Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
* Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
* Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
* Up to $1,000 Professional Development Reimbursement a year.
* $200 per year donation matching to support your favorite causes.